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Creative Direction &
Marketing Strategy

Marketing Strategy

In-store, E-commerce, Digital and Trade Show strategy for a new product launch exclusively with one retailer.

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Worked with many internal and external partners to create this campaign.

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Exhibit Design

We went against the traditional Aftermarket trade show booth. Creating a hospitable space, with learning pods to focus on services first and products second. "More than parts" being the theme.

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Strategy and direction was given to in-house graphic designer to communicate the message and the theme visually. Symbols and brand colors.

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Retail Planogram

Collaborated with agency partner to create a
co-branded retail plan-o-gram concept. Agency executed under my direction.

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We won the business.

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New Product
Launch Plan

Built a go-to-market strategy for a health industry product. For in-store and digital promotion.

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